Information and advertisement function of toponyms in pharmaceuticals advertising texts
نویسندگان
چکیده
منابع مشابه
Trade Agreements and Direct-to-Consumer Advertising of Pharmaceuticals
There is growing international concern about the risks posed by direct-to-consumer advertising (DTCA) of prescription pharmaceuticals, including via the internet. Recent trade agreements negotiated by the United States, however, incorporate provisions that may constrain national regulation of DTCA. Some provisions explicitly mention DTCA; others enable foreign investors to seek compensation if ...
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ژورنال
عنوان ژورنال: Opera in onomastica
سال: 2018
ISSN: 2410-3373
DOI: 10.18524/2410-3373.2017.20.133859